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Enterprise Rent-a-Car

Enterprise wants to be seen as a travel brand instead of just a car rental company. So, we decided to focus less on cars and more on people and their passions--and how they use travel to pursue those passions. We concepted and produced several documentary-style videos as well as a manifesto to launch this new series we titled Pursuits.

Project Roles
Copywriter
Skills
Conceptual, Copywriting
Media
Commercials - Video
Project Industries
Automotive
Enterprise Rent-a-Car