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Google Chrome Fast

The Chrome Fast integrated campaign established Google Chrome as the fastest browser on the web. We demonstrated Chrome's speed through the Speed Tests, a viral video that matched Chrome against a potato gun, sound waves and lightning. We extended the "Chrome Fast" message online through :30 webspots, rich media banners and a contextualized banner blitz on major sites. Lastly, we challenged people to be "Chrome Fast" by launching FastBall, an interactive game on YouTube that turned everyday sites into a race around the web. The campaign helped expand Chrome's marketshare to overtake Apple's Safari as the world's 2nd most popular browser. I worked heavily on the Chrome Fastball YouTube game: "A race across the internet." In this game Youtubers had to race the clock to solve puzzles using different corners of the internet to advance a ball through a Rube Goldberg like system. This race was meant to show off the speed of the browser in a fun and engaging way.

Project Roles
Creative Technologist
Bartle Bogle Hegarty
Interactive Videos
Google Chrome Fast