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Admissions Book for Eugene Lang College of the Liberal Arts

The Admissions department for Eugene Lang College of the Liberal Arts at New School needed a book to attract the right prospective students. The problem was the college's relatively low retention rate following freshman year, and the solution was to create a book with the concept of "Discovery" to attract a very particular 16-18-year-old prospective student who would thrive on "academic freedom meeting scholarly rigor" in a social justice classroom. This is a book meant to keep you turning the page, discovering new and unexpected things, and see yourself at Eugene Lang College of the Liberal Arts.

Project Roles
Copywriter, Writer
Company
New School
Skills
Copywriting
Media
Book Covers, Books
Project Industries
Education, Non-Profit
Admissions Book for Eugene Lang College of the Liberal Arts