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Under Armour - Stephen Curry Limited Edition Packaging

I creative directed a very limited and special edition shoe box for Stephen Curry's second signature shoe for Under Armour. It was produced in a limited quantity of 180 total. We saved the 30th box and sent it to Curry as it represented his jersey number. He's team reached back out and requested a few more so that he could share with his friends and family.

Project Roles
Art Director
Company
Under Armour
Skills
Art Direction, Design
Media
Advertising, Apparel, Packaging
Project Industries
Fashion, Retail
Under Armour - Stephen Curry Limited Edition Packaging
Under Armour - Stephen Curry Limited Edition Packaging
Under Armour - Stephen Curry Limited Edition Packaging