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Miracle-Gro: Gro Something Greater

To attract a new generation of growers, we had to redefine what it means to grow. For the first time in the brand's history we changed the conversation — from what Miracle-Gro products can do for plants to what plants can do for people. Our campaign invited everyone to grow something greater. Press: The New York Times, The Business Journals

Project Roles
Copywriter
Company
Miracle-Gro
Skills
Conceptual, Content, Copywriting, Digital, Social, Integrated, Lifestyle, Print
Media
Advertising, Social Media Content, Websites, Branded Content, Social Media Copy, Brand Guidelines, Magazines
Project Industries
Lifestyle, Packaged Goods
Miracle-Gro: Gro Something Greater
Miracle-Gro: Gro Something Greater
Miracle-Gro: Gro Something Greater
Miracle-Gro: Gro Something Greater
Miracle-Gro: Gro Something Greater
Miracle-Gro: Gro Something Greater
Miracle-Gro: Gro Something Greater