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New Orleans Tourism: Follow Your Nola

To attract a new kind of visitor to New Orleans, we went beyond the beads of Bourbon Street to showcase other facets of the city. Our rebranding campaign invited people to explore NOLA through the eyes of a local and with the heart of a discoverer, resulting in the highest visitation rates since before Hurricane Katrina. Press/Awards: ADDY Gold & Best in Show, The Times-Picayune, Adweek, Voice of America

Project Roles
Copywriter, Writer
Company
New Orleans Tourism
Skills
Broadcast, Commercial, Conceptual, Copywriting, Digital, Editorial, Experiential, Film, Food, Integrated, Interactive, Lifestyle, Low Budget, Multi-cultural, New Business, Print, Social, Travel, TV
Media
Advertising, Art, Brand Films, Brand Guidelines, Branded Content, Case Study Videos, Commercials - Broadcast, Editorial Writings, Events, Manifestos, Websites
Project Industries
Government, Travel/Tourism
New Orleans Tourism: Follow Your Nola
New Orleans Tourism: Follow Your Nola
New Orleans Tourism: Follow Your Nola
New Orleans Tourism: Follow Your Nola
New Orleans Tourism: Follow Your Nola
New Orleans Tourism: Follow Your Nola
New Orleans Tourism: Follow Your Nola
New Orleans Tourism: Follow Your Nola
New Orleans Tourism: Follow Your Nola
New Orleans Tourism: Follow Your Nola
Collaborators