MINI + Miracle-Gro
We all know MINI Coopers are notorious for being small, cheeky cars. But when the bigger, 4-door MINI Countryman hit the streets, we decided to "Gro" some attention surrounding it.
We partnered with the fine folks at Miracle-Gro and created this partnership campaign emphasizing the bigger MINI Countryman.
I created everything from OOH boards, digital banners, rich media, print, and guerrilla marketing.
- Project Roles
- Art Director
- Butler Shine & Stern
- Adobe InDesign, Adobe Photoshop, Art Direction, Design
- Project Industries