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MINI + Miracle-Gro

We all know MINI Coopers are notorious for being small, cheeky cars. But when the bigger, 4-door MINI Countryman hit the streets, we decided to "Gro" some attention surrounding it. We partnered with the fine folks at Miracle-Gro and created this partnership campaign emphasizing the bigger MINI Countryman. I created everything from OOH boards, digital banners, rich media, print, and guerrilla marketing.

Project Roles
Art Director
Company
Butler Shine & Stern
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Design
Media
Advertising
Project Industries
Advertising
MINI + Miracle-Gro
MINI + Miracle-Gro
MINI + Miracle-Gro
MINI + Miracle-Gro
MINI + Miracle-Gro