John Green Books

New York Times best-selling author and all-around nice guy, John Green, approached Rubric with a problem: he had way too many websites. We needed to create a singular online resource where everything that the press, industry folks, and die-hard fans needed could be found quickly and easily. After interviewing John's team, we determined that the main goal of the new site was to act as a comprehensive directory. But there was something a bit off about this approach. John Green has one of the most devout fan bases you'll find amongst modern writers. His book The Fault in Our Stars was not so much a best-seller and beloved movie, but rather a cultural phenomenon among his young adult readers, and beyond. So we quickly realized that aside from being functional, this needed to feel personal.

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