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Become an M&M's

This collection of print, TV, digital, and ambient work invited consumers to actually become the brand, growing the number of M&M’s from 5 to 4 million.

Project Roles
Art Director, Creative Director
Company
M&m's
Skills
Art Direction, Creative Direction, Design
Media
Advertising, Branded Content, Commercials - Broadcast, Posters
Project Industries
Packaged Goods