We partnered with Marvel to create both a comic book and an animated cyber comic. Product packaging contained secret codes which unlocked different parts of the cyber comic, and the finale could be unlocked after collecting all six. Each tube code also unlocked additional content in the picto master comic creator.
A unique drawing tool let kids create words and pictures with the swarm.
We followed up the comic with a video game, which allowed kids to create their own levels and then repost them to challenge their friends.
- Project Roles
- Art Director, Creative Director, Designer
- M&M's Minis
- Art Direction, Creative Direction, Design
- Advertising, Branded Content, Games - Mobile, Packaging, Posters, Character Designs
- Project Industries
- Packaged Goods