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The Swarm

We partnered with Marvel to create both a comic book and an animated cyber comic. Product packaging contained secret codes which unlocked different parts of the cyber comic, and the finale could be unlocked after collecting all six. Each tube code also unlocked additional content in the picto master comic creator. A unique drawing tool let kids create words and pictures with the swarm. We followed up the comic with a video game, which allowed kids to create their own levels and then repost them to challenge their friends.

Project Roles
Art Director, Creative Director, Designer
Company
M&M's Minis
Skills
Art Direction, Creative Direction, Design
Media
Advertising, Branded Content, Games - Mobile, Packaging, Posters, Character Designs
Project Industries
Packaged Goods
The Swarm