NBA 2K16 “Story Is Everything”

This was one of the most challenging projects of my career. It as the first of 10 spots I produced (EP & Line Produced) for CP+B's internal production arm Plus Productions. We had a limited amount of time with Spike and had to shoot at MSG the night before the NY Rangers playoff game. It took a crew of 100+ to change the ice rink into a basketball court and back to a rink in less than 24 hrs. None the less, we got what we needed and the campaign was a success.

Project Roles
Executive Producer, Line Producer
Crispin Porter + Bogusky
Live Action, Location, Wrangling - Celebrities
Commercials - Broadcast
Project Industries
NBA 2K16 “Story Is Everything”