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Affordable Care Act sign-up rollout

The success of the Affordable Care Act relied on a massive sign-up of previously uninsured Americans. They needed to be convinced that they needed health insurance regardless of their age or health, and that the policies would be affordable and comprehensive. Our creative team worked on the account for four years and met or exceeded new patient sign-up goals every year! (We did not have any involvement with the ill-fated web site.)

Project Roles
Art Director, Copywriter, Designer, Motion Designer, Retoucher, Typographer
Weber Shandwick
2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Copywriting, Design, Flash, HTML, Location, Print, Retouching, Social, Storyboarding, Strategy, TV
2D Animations, Advertising, Commercials - Broadcast, Typography
Project Industries
Affordable Care Act sign-up rollout