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WordPress.com User Onboarding

My duties were a heavy mix of user experience research and user interface design. I redesigned the way the signup flow was presented to users. The new design was modular, and allowed us to rearrange the signup steps in any order, giving us a robust testing framework to analyze the efficacy of various signup flows without significantly affecting conversion rates. In addition to this work, I redesigned the way plans were presented to our users, advocating for the use of friendly and succinct language over the typical plan/feature-matrix language. My work on the store team contributed to a 20% increase in sales.

Project Roles
Product Designer
Company
Automattic
Skills
Design
Media
Product Designs
Project Industries
Media
WordPress.com User Onboarding
WordPress.com User Onboarding