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Makes simple hard

To highlight the day-to-day challenges those living with Parkinson's disease face, we created three executions where we see sufferers struggling with simple everyday tasks—illustrating the idea ‘Parkinson’s makes simple hard’. They went live on World Parkinson’s Day.

Project Roles
Copywriter
Company
J. Walter Thompson
Skills
Copywriting
Media
Large Format Photography (Film)
Project Industries
Health/Pharma, Non-Profit
Makes simple hard