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Makes simple hard
To highlight the day-to-day challenges those living with Parkinson's disease face, we created three executions where we see sufferers struggling with simple everyday tasks—illustrating the idea ‘Parkinson’s makes simple hard’.
They went live on World Parkinson’s Day.
- Project Roles
- Copywriter
- Company
- J. Walter Thompson
- Skills
- Copywriting
- Media
- Large Format Photography (Film)
- Project Industries
- Health/Pharma, Non-Profit
