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Werkveld / Dutch Armed Forces
The Infantry of the Dutch Armed Forces is not as popular as their counterparts at the Royal Marines or Commandos. To make this branch of special forces ar well known as their colleagues we worked together with Dutch rapper Kraantje Pappie and the music producers of Noisia. They re-arranged the 45 year old battle song of the Infantry into a new version and spread news about the cooperation through their social media to reach young men between 18 and 25 years old.
- Project Roles
- Art Director, Copywriter, Creative Director
- Company
- Steam Advertising
- Skills
- Art Direction, Conceptual, Content, Copywriting
- Media
- Commercials - Video, Music Videos, Social Media Content
- Project Industries
- Government