Kia New Car Smell

YOU CAN'T SMELL LIKE AN NBA SUPERSTAR. BUT NOW YOUR KIA CAN. Our latest work for Kia Motors unveiled their newest innovation: air fresheners with the "distinct in-game musk" of your favorite NBA teams. We revamped a forgotten piece of automotive paraphernalia to excite and engage NBA fans—giving them a new, compelling reason to stop by their local Kia dealership for a test drive. Over 18,000 air fresheners were created and distributed to 190 dealerships across America. Additionally, the content was made available for dealers to run in local markets and the 190 participating dealerships. The video launched with Creativity naming it an Editor’s Pick, and The Drum and LBB also provided great coverage. Finally, NBA star LeBron James gave an unsolicited approval on Twitter to his 34.5 million followers.

Project Roles
Art Director
Kia Motors
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Scripting
Commercials - Video
Project Industries
Kia New Car Smell