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Vlasic Pickles #SpeakIntothePickle Mockumentary

We wanted to show a new client, Vlasic Pickles, the power of social video to drive sales. We proposed a paid Facebook video test targeted at shoppers in Ohio, a key market for the brand. The idea: an unscripted, mockumentary-style video that hilariously informed consumers of a little-known fact about Vlasic Pickles: they're zero calories! The video reached more than 2.27 million unique viewers and exceeded all of our KPIs, receiving universally positive sentiment from viewers who engaged. As one viewer put it, we made "an actual appealing advertisement that is marketable to younger demographics."

Project Roles
Creative Director
Company
Vaynermedia
Skills
Creative Direction, Humor, Scripting, Wrangling - Creatives
Media
Commercials - Video
Project Industries
Packaged Goods