Drink. Drive. Go to Jail. Campaign

General market and Hispanic print and broadcast campaign for Texas Department of Transportation (TxDOT) targeting Millennial-age drivers with information about impaired driving. Key messaging focuses on personal responsibility for people who want to "party" and then drive. Campaign elements include: :30 TV and radio spots themed for specific times of the year (Holidays, football season, Spring Break, and Labor Day), Out-of-Home, Pump Toppers, Social Media, and web banners.