Activate Hair Care Products for Latinas

Activate haircare products were developed for Latinas by Latinas. When the owners of the company wanted to launch and promote their products nationally I led my team to ideate, develop and produce cohesive branding strategies and visuals to give their product the visual appeal needed to launch their products into the crowded beauty products category. We contracted with Puerto Rican actress/singer, Roselyn Sanchez, to represent the brand and be our national spokesperson. The result was lots of press and recognition for both Roselyn and the Activate product family.