CCTV NEWS INTERNATIONAL
Redesign of CCTV International.
The 5 channels of CCTV News International just moved into their new iconic headquarter in Beijing. Along with the move, CCTV News Int. wanted to position itself as a global news provider targeting to the developing countries and an audience interested in China all over the planet.
Perfect accident was asked to create a new brand image and to unify the on-air graphics of the international & foreign language channels based on the core values of CCTV News: Internationality, Balance and Multi-perspective. The package includes news graphic, idents and several format packages.
The philosophy is represented by the „CCTV Sphere“, a stylized globe with 2 shapes in permanent and balanced motion with red and gold color as reference to China. The „CCTV Sphere“ is the key visual throughout the various elements.
- Project Roles
- Art Director, Designer, Motion Designer
- Perfect Accident GmbH
- 2D, 3D, Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Broadcast, Cinema 4D, Conceptual, Design, Entertainment, Language: Mandarin, Management of Teams 1-10, Motion, Wrangling - Creatives
- 2D Animations, 3D Animations, Branded Content, Motion Graphics, Visual Designs
- Project Industries
- Advertising, Entertainment, International