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CCTV NEWS INTERNATIONAL

Redesign of CCTV International. The 5 channels of CCTV News International just moved into their new iconic headquarter in Beijing. Along with the move, CCTV News Int. wanted to position itself as a global news provider targeting to the developing countries and an audience interested in China all over the planet. Perfect accident was asked to create a new brand image and to unify the on-air graphics of the international & foreign language channels based on the core values of CCTV News: Internationality, Balance and Multi-perspective. The package includes news graphic, idents and several format packages. The philosophy is represented by the „CCTV Sphere“, a stylized globe with 2 shapes in permanent and balanced motion with red and gold color as reference to China. The „CCTV Sphere“ is the key visual throughout the various elements.

Project Roles
Art Director, Designer, Motion Designer
Company
Perfect Accident GmbH
Skills
2D, 3D, Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Broadcast, Cinema 4D, Conceptual, Design, Entertainment, Language: Mandarin, Management of Teams 1-10, Motion, Wrangling - Creatives
Media
2D Animations, 3D Animations, Branded Content, Motion Graphics, Visual Designs
Project Industries
Advertising, Entertainment, International
CCTV NEWS INTERNATIONAL
CCTV NEWS INTERNATIONAL
CCTV NEWS INTERNATIONAL
CCTV NEWS INTERNATIONAL
CCTV NEWS INTERNATIONAL
CCTV NEWS INTERNATIONAL
CCTV NEWS INTERNATIONAL
CCTV NEWS INTERNATIONAL
CCTV NEWS INTERNATIONAL
CCTV NEWS INTERNATIONAL
CCTV NEWS INTERNATIONAL