Hulu New Product Launch

I worked at Hulu while the all-new platform was in the works — a gorgeous new interface and an entirely new user experience, plus a new Live TV option. In addition to simply unveiling the new experience, a lot of our focus was on product feature education, so we had lots of input from Hulu’s in-house UX writer and other folks on the product team. I helped write all communications to initial private beta testers (a select number of applicants were accepted to try it out leading up to the launch) as well as the new welcome experience for subscribers.