Koresh Dance Company

Koresh Dance Company suffered from an image problem. Although they were a national dance company, they were perceived as a local group. Much of the perception came from their lack of a cohesive identity. I worked with them to develop and entire new visual vocabulary that help improve public perception. From determining key visuals to defining a specific typographic hierarchy to working on their brand voice, I led the creative team to unveil and entirely new look and feel for the company that has been extremely well-received.