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Levi's Interactive Light Box

Partnering with AKQA, Levi's created a series of interactive experiences in their flagships stores that helped customers learn about their newest releases. I created the UX, UI, and final designs of the Levi's Commuter retail experience. Customers could explore the features of the Commuter jean by tapping hotspots on a translucent touch screen. Each hotspot was anchored to a feature on an actual pair of jeans you could see hanging behind the touchscreen. Customers could also explore a map of the area that had multiple bike route suggestions. If a customer purchased a pair of jeans they were given a free 24 hour Citi Bike activation code so they could give their new jeans a test ride.

Project Roles
Art Director, Designer
Adobe Illustrator, Adobe Photoshop, Design, Interaction, After Effects, Conceptual
Advertising, Interactive Installations, Retail Designs
Project Industries
Fashion, Retail
Levi's Interactive Light Box
Levi's Interactive Light Box
Levi's Interactive Light Box