Levi's Interactive Light Box
Partnering with AKQA, Levi's created a series of interactive experiences in their flagships stores that helped customers learn about their newest releases.
I created the UX, UI, and final designs of the Levi's Commuter retail experience. Customers could explore the features of the Commuter jean by tapping hotspots on a translucent touch screen. Each hotspot was anchored to a feature on an actual pair of jeans you could see hanging behind the touchscreen.
Customers could also explore a map of the area that had multiple bike route suggestions. If a customer purchased a pair of jeans they were given a free 24 hour Citi Bike activation code so they could give their new jeans a test ride.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop, Design, Interaction, After Effects, Conceptual
- Advertising, Interactive Installations, Retail Designs
- Project Industries
- Fashion, Retail