Gillette: Welcome to The Department of Skin Defense
To help Gillette launch their new Irritation Defense skin care regimen and own the anti-irritation skin care category, we proposed the “Department of Skin Defense Social Media Aggregator,” which enabled the user to view, engage with all social media, e.g., Facebook, Twitter, YouTube, Foursquare, as well as Gillette.com. This social media hub was created to generate conversation and dialogue that is accessible across multiple online properties to educate users on the five signs of irritation and the benefit from using Gillette’s new anti-irritation products.
- Project Roles
- Creative Director, Creative Technologist
- Digital, Strategy
- Social Media Content
- Project Industries
- Beauty, Packaged Goods