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Gillette: Welcome to The Department of Skin Defense

To help Gillette launch their new Irritation Defense skin care regimen and own the anti-irritation skin care category, we proposed the “Department of Skin Defense Social Media Aggregator,” which enabled the user to view, engage with all social media, e.g., Facebook, Twitter, YouTube, Foursquare, as well as Gillette.com. This social media hub was created to generate conversation and dialogue that is accessible across multiple online properties to educate users on the five signs of irritation and the benefit from using Gillette’s new anti-irritation products.

Project Roles
Creative Director, Creative Technologist
Digital, Strategy
Social Media Content
Project Industries
Beauty, Packaged Goods
Gillette: Welcome to The Department of Skin Defense