Stolichnaya: I am an Original
Targeting the LGBT community, we created a digitally driven program celebrating self- expression and that each of us is an original, appealing to the original in each of us, balancing our “true and superficial” originality via a playful and sly approach that was bold, yet not pretentious. The program was activated through an on-premise club and mixology events, social media, PR and brand influencers.
- Project Roles
- Creative Director
- Integrated, Interactive, Management of Teams 10-20
- Branded Content, Social Media Content
- Project Industries
- Advertising, Lifestyle, Wine/Spirits