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Stolichnaya: I am an Original

Targeting the LGBT community, we created a digitally driven program celebrating self- expression and that each of us is an original, appealing to the original in each of us, balancing our “true and superficial” originality via a playful and sly approach that was bold, yet not pretentious. The program was activated through an on-premise club and mixology events, social media, PR and brand influencers.

Project Roles
Creative Director
Skills
Integrated, Interactive, Management of Teams 10-20
Media
Branded Content, Social Media Content
Project Industries
Advertising, Lifestyle, Wine/Spirits
Stolichnaya: I am an Original