Interview: Tim Kadlec

Brief: Interview web performance expert Tim Kadlec for net magazine, while subtly mentioning net’s upcoming web design conference, Generate London, where Tim was a headline speaker.

Article: Tim Kadlec has worked on projects where website speed has been a matter of life or death. During our interview, I dug deep into his career history to find interesting hooks that I could craft into a narrative that would inform, entertain and delight, while also bringing a heavily technical topic to life – and, crucially, encouraging readers to find out more by purchasing a ticket to net’s Generate conference.