How To Get Commissioned By The World's Superbrands

I was commissioned to research and write the cover feature for Computer Arts magazine issue 231. The article explored the increasing trend for global clients to collaborate directly with smaller studios and freelancers, cutting out the agency middleman.

I interviewed executive creative directors at Nike, Google Creative Lab and MTV World Design Studio, as well as a host of leading design studios and freelancers, to find out what it takes to get on the creative radars of the world’s superbrands – and how to impress once you’re there. The final long-format piece was packed with pro insight and advice for designers looking to level-up their careers.