Small Billboards for Big Causes

During my time at BBH, I participated in the Barn program. The brief was to make something famous with a budget of $1000. While major brands have the budget to spend millions on large Times Square billboards, many non-profits and charitable organizations do not. The idea was to place miniature-scale billboards in cities across the world, all featuring headlines calling attention to important global issues such as animal cruelty, children's issues, human trafficking, global warming, and more.