Follow Your Tart: To all the square pegs in this round world - LARPers, gamers, musicians, dreamers and everyone who follows their awesome: never change. Follow Your Tart is the guiding mantra and ongoing brand campaign of the Nestlé SweeTARTS brand, celebrating those who follow their passions to make the world around them more flavorful. The campaign has been nominated for a Shorty Award in the categories of Art Direction, Food & Beverage, and Video.