I was fortunate enough to get to work on the pitch for UNICEF in 2014, which we won. That year kicked off the Children First campaign, which succinctly let everyone know what UNICEF is all about--doing whatever it takes to help children in need, around the world. UNICEF's Trick-or-Treat program has been around since the 1950s, but this year marked the first time that kids were able to set up a little orange box online in addition to carrying the physical box--helping them collect even more donations to do scary amounts of good. To complement the TV, we did two print ads, web banners, and a big digital OOH display in Times Square.
- Project Roles
- Lowe Campbell Ewald
- Conceptual, Copywriting
- Advertising, Commercials - Broadcast, Scripted TV
- Project Industries