Coors Banquet - Colorado Proud
Colorado is a popular place right now. True Colorado brands like Coors are under siege from pretenders aiming to piggy back on their local credibility.
I wrote copy for a campaign including OOH, coasters, and Point-of-sale pieces to help reconnect Coors Banquet with Colorado, its home state and the only place it has ever been brewed. Through the combination of facts (that I personally researched) and beautiful, engaging design, readers can learn more about the beer company's rich history and ongoing commitment to its home.
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