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Coors Banquet - Colorado Proud

Colorado is a popular place right now. True Colorado brands like Coors are under siege from pretenders aiming to piggy back on their local credibility. I wrote copy for a campaign including OOH, coasters, and Point-of-sale pieces to help reconnect Coors Banquet with Colorado, its home state and the only place it has ever been brewed. Through the combination of facts (that I personally researched) and beautiful, engaging design, readers can learn more about the beer company's rich history and ongoing commitment to its home.

Project Roles
Copywriter
Company
Coors
Skills
Copywriting
Media
Advertising
Project Industries
Packaged Goods
Coors Banquet - Colorado Proud