Papa John's was relatively new to social media when I was first hired on at Grey. In that year and a half, our main goal was to make Papa a social powerhouse on outlets like Twitter, Facebook and Instagram. Vast improvement was made in overall conception, production, and aligning the brand with trending topics.
In a calendar month we would publish on average 60 unique Tweets, 15 Facebook posts and 20 Instagram images.
Here you will find a collection of post-level content, and a few vines we created in-house.