Cascade Water Conservation Innitiative

Hand washing dishes wastes water. A lot of water.
By simply using your dishwasher you can conserve 22 gallons every time.

That was the brief we were given and told to turn into a Cannes-worthy campaign for Cascade Dish Pods. Working with my AD, we imagined what the world would be like without our essential water resources and produced powerful, attention grabbing imagery with the perfect headline to sum it all up.