Boomin' Smile

Antonio Brown is the star wide receiver for the Pittsburgh Steelers. When Antonio isn't busy catching acrobatic touchdowns, he's hard at work maintaining his famous "Boomin' Smile" with Glide floss.

To capitalize on Antonio's love of flossing, Glide came to us with a short turnaround (2 week) brief to leverage his outlandish personality and passion for flossing for their social media channels.

The concept my AD and I sold in was a series of Gifs featuring Antonio and Glide. Why Gifs? Because they are one of the most easily-traded internet properties, and with his help, could keep our message out there long after the campaign ends.