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"Looking Up" - A Chevrolet Global Brand Experiment

Could you give up your phone for the day? We traveled the world asking people to give up their phone, look up and see what they discover. Below are the documentary films, the omnibus, campaign teasers and the website hub directing people to the films. The campaign is being extended and produced through other global Chevrolet markets like Brazil as well.

Project Roles
Art Director, Creative Director
Company
Commonwealth/McCann
Skills
Art Direction, Broadcast, Content, Creative Direction, Documentary, Integrated, Reality, Travel, TV
Media
Brand Films, Branded Content, Case Study Videos, Commercials - Video, Documentaries, Microsites, Social Media Content
Project Industries
Advertising, Automotive
"Looking Up" - A Chevrolet Global Brand Experiment
Collaborators