The matte lipstick trend was at an all time high when Maybelline launched this campaign. From Kylie Jenner's Lip Kits to Kat Von D's Everlasting Lipsticks, Maybelline had competition. Our goal was to make the product stand out online with vibrant, bite-sized content that inspired girls everywhere to "Break the Mold with Loaded Bolds."
My contribution to this campaign was writing the website copy, the editorial / educational articles and the social posts. It was a lot of work and a lot of content — but I'm really proud of myself and my team for pulling it all together. Below is just a sample of the work we did.