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Minecraft: IRL

Minecraft is a massive global phenomenon, and its lack of instruction is a huge reason why. Players have taught each other the game, which has helped catapult Minecraft to become one of the largest gaming communities of all time. #MinecraftIRL taps into this shared knowledge and brings these wisdoms to the real world through a series of social content. Each post is designed to bring one piece of wisdom to life, while also acting as an invitation for the community to share their own hard-earned lessons in real-time.

Project Roles
Art Director
Art Direction
Interactive Installations