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Nike Copa Barrio

Nike's "Copa Barrio" campaign was a multimedia recruitment campaign designed to generate excitement among football-obsessed teens (FOTs) leading up to the Copa America. Using web films, an ever-changing interactive map that reacted to user participation, and several online trash-talking forums, Copa Barrio ignited national passions and spiked visits to Nike Futbol's homepage in South America by 60%.

Project Roles
Copywriter
Company
Wieden+Kennedy
Skills
Copywriting
Media
Advertising
Project Industries
Advertising