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Coca-Cola Summer Music

For their summer music campaign, Coca-Cola asked us to find a natural intersection of Coke and music in a teenager's life. For us, this was after school, when teenagers come home, lock themselves in their room and listen to music. This ritual is both intensely personal, but also completely universal. This project sought to capture that dichotomy.

Project Roles
Copywriter
Company
Wieden+Kennedy
Skills
Copywriting
Media
Advertising, Commercials - Broadcast
Project Industries
Advertising