Jabbawockeez

After crashing the international psyche in 2008 by winning MTV’s America’s Best Dance Crew, the now world famous dance crew, Jabbawockeez, continue to break down doors for the dance world. With a regular, popular show in Las Vegas and gigs such as dancing with Shaquille O’Neal during the NBA All-Star Game or with Taylor Swift at the Billboard Music Awards, the group looked to extend their vision across the world and into different genres including music and film.

With this in mind, my team developed a rich media sales deck and brand identity system with core messaging and brand guidelines to help the crew tell their story and enable consistency and scalability for future growth. Since then, the JBWKZ have expanded their shows internationally and their brand into different genres including music, merchandise, and media.