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Fios • 750 Instant Drops

In 2017, Fios launched 750/mbps Instant Internet, a superfast internet 20x faster than the median. We realized there was one group who depended on superfast internet: online gamers. For them, a split second of lag can mean life or death. So we created the first-ever brand campaign built entirely on the Xbox platform and challenged gamers to put their speed to the test. Teaming up with gaming pros, we leveraged #FiosInstant to announce our drops on social channels and gave away 750 exclusive Halo Wars 2 game downloads. There was just one catch — gamers had to get there in an instant or the downloads were gone. The next day, the fastest participants also got a chance to prove themselves in a one-on-one competition against pro Halo players while the entire live event was broadcasted on Twitch.

Project Roles
Content Producer, Copywriter
Company
MRM//McCann
Skills
Content, Copywriting, Digital, Experiential, Scripting, Social
Media
Games - Console, Websites
Project Industries
Gaming, Technology