Come for the cars, stay for the user experience.
Scion desperately needed to capture more leads during the car-buying journey.
We designed a system that integrated the car configurator into the process of browsing the site.
Scion reported a 50% increase in test drive bookings through the first 3 months after launch.
- Project Roles
- Designer, Motion Designer, UX/IA Designer
- Design, Art Direction, Motion
- Project Industries