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Transforming the Classroom

Microsoft Education’s products and software transform the classroom, making learning truly collaborative and accessible to all. Our challenge wasn’t just convincing educators of this; it was reaching a time- and resource-stretched audience and engaging their attention enough to get the message across. We knew we couldn’t resort to the usual dry, testimonial-driven advertising aimed at teachers. We had to do something different. Our strategy? Respect teachers’ time, and talk to them as humans. We made learning come to life in a series of animated videos and tutorials that demonstrate how Microsoft technology solutions expand the power of education. Developing a visual style that is both relatable and honest, we used rich storytelling to walk teachers through the many ways Microsoft is reinventing the classroom and inspiring students to achieve more. In addition to an animated overview of the dynamic Microsoft Education offering, which garnered over 150K views in just 2 days, we showed how educators could save time with the Office 365 suite, use digital inking technology, set up PCs in the classroom, and create computer-based tests. The series of videos is part of our ongoing partnership with Microsoft, delivering an important message about a future of education that is both inclusive and limitless. And there’s more to come…

Project Roles
Copywriter, Creative Director
Conceptual, Copywriting, Creative Direction, Editorial, Motion
Commercials - Video
Project Industries