We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
New Balance - My Future Self

In 2017 New Balance launched its new global campaign My Future Self. The campaign features videos and letters the athletes penned to themselves highlighting the goals, the drive and the values that they embody to be the best I was asked to work on the UK look & feel to stick on England Cricket, Joe Root, Heather Watson and Callum Hawkins. Using existing brand assets I redesigned the campaign lock up, integrated handwriting pieces to highlight the athlete's personal voice, built a colour palette based on the sports environment and worked on a unique photography treatment.

Project Roles
Art Director, Letterer, Designer
Company
BMB
Skills
Traditional / Hand-drawn, Art Direction
Media
Advertising
Project Industries
Fashion, Sports
New Balance - My Future Self
New Balance - My Future Self
New Balance - My Future Self
New Balance - My Future Self
New Balance - My Future Self
New Balance - My Future Self
New Balance - My Future Self
New Balance - My Future Self
New Balance - My Future Self
New Balance - My Future Self