LaDonna Parker - Psychotherapist

Web Design and Development, Logo Design.

In terms of design, we wanted to associate LaDonna’s practice with a modern aesthetic in order to convey the progressive sensibility she has when working with clients. This is reinforced by the logo design which includes a re-imagined therapist chaise lounge. LaDonna customizes her treatment plan on an individual basis based on up-to-date therapy techniques and philosophy. The clean design of the website translates to the approachable and accessible nature of therapy with LaDonna. The therapist – client relationship is one that is down-to-earth and honest and within reach.

The pure white of the design is punctuated with vibrant abstract expressionist color field patterns because color in art is a carrier of emotion. The colors chosen for the site are uplifting and vibrant and this is the promise of therapy.