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Tourism Québec: Québec Originale

Tourisme Québec needed to revamp it's image in a way that cut through the clutter of tired clichés that are often associated with Canadian destinations. Québec Original was launched as a series of campaigns featuring lively, quirky videos that lived on it's website as well as in rich media banners, pre-rolls, social media touch points and European cinemas. In addition, a bold new identity was developed in order to match the vibrant energy of the films. To top it off, a clean graphic language was designed, peppered with translations of the province's colourful expressions.

Project Roles
Art Director, Creative Director
Cossette Communications
Art Direction, Creative Direction
Commercials - Video, Websites
Project Industries
Tourism Québec: Québec Originale
Tourism Québec: Québec Originale