Daylong Rebranding and Packaging
Daylong, a trusted European pharmaceutical sunscreen, came to us looking for a total brand refresh and new packaging. We leveraged the brand's Swiss heritage to bring a new focus to the brand.
The packaging embraces sophisticated, bold typography. The packaging utilizes a vibrant color-coded palette so that shoppers can quickly and easily distinguish the formulas and strengths they need.
- Project Roles
- Creative Director
- Creative Direction, Design
- Brand Guidelines, Packaging
- Project Industries
- Beauty, Health/Pharma