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Daylong Rebranding and Packaging

Daylong, a trusted European pharmaceutical sunscreen, came to us looking for a total brand refresh and new packaging. We leveraged the brand's Swiss heritage to bring a new focus to the brand. The packaging embraces sophisticated, bold typography. The packaging utilizes a vibrant color-coded palette so that shoppers can quickly and easily distinguish the formulas and strengths they need.

Project Roles
Creative Director
Company
Toda
Skills
Creative Direction, Design
Media
Brand Guidelines, Packaging
Project Industries
Beauty, Health/Pharma
Daylong Rebranding and Packaging
Daylong Rebranding and Packaging
Daylong Rebranding and Packaging
Daylong Rebranding and Packaging
Daylong Rebranding and Packaging
Daylong Rebranding and Packaging
Daylong Rebranding and Packaging
Daylong Rebranding and Packaging
Daylong Rebranding and Packaging