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Launch of optic white

Create a niche for Colgate Optic white was a fashion accessory. A white smile is a must have if you want to compete out there...It was the first challenge to Crest that dominated the market at the time. Optic White rose to the top taking market shares everywhere.

Project Roles
Creative Director
Company
Young&Rubicam
Skills
Art Direction, Creative Direction
Media
Commercials - Broadcast
Project Industries
Advertising
Launch of optic white
Launch of optic white