Breakthrough Show Design

While at Gaia, we worked with Gay Hendricks, a thought leader in personal growth and body intelligence, on a new show about mindful eating as a way to lose weight. My challenge was to marry the look & feel of his institute with the Gaia brand, which I did by designing a show logo with a chunky font and bold colors that aligned with Gaia's palette. I did several color variations to use for testing when advertising this show on social: light vs dark backgrounds, bold vs soft colors, varying emphasis on different parts of the logo with color, etc.